In the e-commerce world, Q2 often represents a calm before the storm. After the busy winter holiday period and before the summer sales and tourism peaks, April and May offer a valuable window to catch your breath, assess prior operations, and optimise your logistics plan. For many e-commerce businesses, this period is not only quieter but also strategic—a perfect time to review and improve order fulfillment strategies.
At BIZ Courier & Logistics S.A., we encourage our trusted partners to take advantage of Q2’s pace to reassess their supply chain performance, identify inefficiencies, and prepare for upcoming seasonal demands.
Why Q2 Matters
Q2 is when forward-thinking brands lay the groundwork to achieve stronger performance for the remainder of the year. It is the optimal moment to:
- ✅ Review past performance data from Q1 including post-holiday returns and shipping efficiency, the outcome of delivery attempts and COD delivery success rates.
- ✅ Test or implement new tools and processes without disrupting peak-season orders.
- ✅ Reallocate logistics budgets based on actual Q1 revenue and market shifts.
- ✅ Plan inventory purchasing and storage for summer and Q4.
Benchmarking Your KPIs
Q2 is ideal for comparing your performance metrics to both internal goals and industry benchmarks. Focus on:
- 📦 Fulfillment Time Per Order
- 🚚 On-Time Delivery Rates
- 📉 Return Rates and Refund Processing Time
- 🧾 Cost Per Shipment
- 🕒 Inventory Turnover Ratio
Having clear KPIs allows businesses to identify where improvements are needed—whether through automation, reallocation of stock, or tech upgrades.
Opportunities to Optimise
Once gaps have been identified, Q2 is a great time to:
- 🔄 Update your Tech Stack - if applicable, integrate further BIZ Web Services, including booking creation, real-time stock sync and SMODs (shipment modifications e.g. cancellation).
- 🏷️ Negotiate Better Carrier Rates – Use this time to renegotiate contracts or switch to providers that better match your shipping profiles.
- 📦 Rebalance Inventory – Reallocate stock across fulfillment centres to reduce delivery times and avoid regional stockouts.
- 💡 Improve Packing Materials – Take this time to assess packaging durability, enhance visible branding, and shift toward eco-friendly solutions. Consider BIZ Boxes as a recommended option for robust, branded, and sustainable packaging that performs well across long-distance routes.
How BIZ Supports Fulfillment Strategy Optimisation
At BIZ Courier & Logistics S.A., we offer:
- ✅ Custom logistics reviews tailored to your operation’s structure, helping existing teams attain a deeper understanding of our BIZ Service Guide.
- ✅ Streamlined and bespoke shipping and logistics reports to empower your organisation with critical insights.
- ✅ Transparent performance dashboards with actionable data, such as BIZ DATA and BIZ iNVentory.
- ✅ Multi-site Inventory distribution and prioritisation throughout our EU-wide network of Fulfillment Centres.
Our tech-enabled fulfillment network and scalable infrastructure mean you can make changes now—and execute faster when peak season returns.
Plan Now, Profit Later
By using Q2 as a strategic checkpoint, e-commerce brands can enter the second half of the year with:
- 💪 More control over logistics performance.
- 💰 Lower operational costs.
- 🚀 Immediate access to our Sales and Customer Success teams to schedule a call and review your costs and logistics plan in detail.
Want to optimise your fulfillment setup? Let’s talk.
📩 Get in touch with us today! to schedule a strategic shipping and logistics plan review and prepare your business for what comes next during summer sales and the peak winter season.
