Black Friday is not won with discounts. It is won with logistics.
Every November, thousands of online shops launch aggressive promotions, but many fail because they did not prepare their operations in time. The consequences are predictable and damaging: stockouts, late deliveries, cancelled orders, and frustrated customers. Discounts may attract traffic, but only a solid logistics backbone turns that attention into revenue and repeat sales. To succeed, businesses must prepare well in advance, secure the right partnerships, and ensure their systems are ready long before the first order is placed.
The Common Mistakes During Black Friday
Mistake 1: Not Activating Google Shopping Campaigns
If your products are not visible where customers compare, your competitors win the sale.
Mistake 2: Running Out of Stock
The strongest campaign collapses if shelves are empty. In fashion and lifestyle especially, popular sizes and colours vanish first.
A customer who cannot find their size abandons the cart and buys from a competitor who prepared better. What should have been your most profitable week turns into lost revenue.
Mistake 3: Logistics Bottlenecks
When partners cannot handle COD, volume, or delivery speed, orders stall. Customers do not wait, they move to someone prepared.
The Real Cost of Improvising
Improvisation during Black Friday is costly. Abandoned carts, cancelled orders, and reputational harm quickly outweigh the benefits of any discount campaign. The businesses that fail are not those with weak promotions but those that failed to plan their logistics early enough.
The Solution. Prepare Your E‑commerce in Advance
Black Friday success is built on preparation, not improvisation. To transform it into a growth opportunity, focus on three essentials:
- Be visible where customers compare by activating Google Shopping campaigns ahead of time.
- Secure stock and scalable fulfillment capacity so items remain available throughout the promotion.
- Partner with BIZ. We have proven proven ability to handle seasonal peaks.
Informing us now and reaching agreement ensures capacity is reserved and operations are ready before demand surges. The earlier the preparation, the smoother the execution when Black Friday arrives.
