What personal data we collect and why we collect it
The use of our website is usually possible without providing personal information. As far as on our sides personal data (for example name, address or E-Mail addresses) are raised, this takes place, as far as possible, always on a voluntary basis. These data will not be disclosed to third parties without your explicit consent.
In connection with your access, data security for our purposes of data security is temporarily stored in our server, which may allow identification (for example, IP address, date, time and name of requested file). An evaluation, except for statistical purposes in anonymous form, does not take place.
If you order information materials from us, we need your name, e-mail address and details of delivery and invoicing. So we can process and execute your order. These data are stored in electronic form for the duration of the order processing. Any further use of personal data or disclosure to third parties will not take place without your express consent.
By placing an order, you consent to the processing of your personal data as far as this is necessary for the purpose of the contract. You may revoke this consent in writing or by e-mail to us at any time with effect for the future.
The following types of data may be collected on our website:
Usage data (e.g., websites visited, interest in content, access times).
Meta & communication data (e.g., device information, IP addresses)
Contact data (e.g., name, e-mail if actively typed (forms)).
Content data (e.g., text inputs -if they are actively entered (forms)).
We process this data for the following purposes:
Provision of the online offer, including the functions and content provided.
Answering contact requests and communicating with users.
Safety measures
Reach measurement & marketing
Cookies
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online store or a login jam. “Persistent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are called “first-party cookies”).
Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). We have concluded a corresponding contract data processing contract with the provider.
The relationship with the web analytics provider is based on the European Union’s Privacy Shield Agreement with the United States. Google is licensed September 2017 under the Privacy Shield Framework. https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent this by setting up your browser so that no cookies are stored.
These cookies are set via Google Analytics in your browser:
The data processing takes place on the basis of the legal regulations of the Article 6 1 a) (consent) and / or f (legitimate interest) of the GDPR. Our concern in the sense of the GDPR (legitimate interest) is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymised.
By activating the IP anonymisation on this website, however, your IP address will be truncated by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The pseudonymised IP address provided by Google Analytics within the scope of Google Analytics will not be merged with other data provided by Google.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install http://tools.google.com/dlpage/gaoptout?hl=en.
Newsletter
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
With the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter
We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain information on search engine optimisation, search engine advertising, online tracking and other topics in the field of online marketing as well as on Biz (this may in particular include references to blog posts, lectures or workshops, our services or online presence).
Double opt-in and logging
The registration for our newsletter takes place in a so-called double opt-in procedure. That After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses.
The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Similarly, the changes to your data stored with MailChimp will be logged.
Use of the service provider “MailChimp”
The newsletter is distributed via “MailChimp”, a newsletter platform of Rocket Science Group, LLC, 675 Ponce De Leon Ave # 5000, Atlanta, GA 30308, USA.
The e-mail addresses of our Newsletter recipients, as well as their other information described in these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletters on our behalf. Furthermore, MailChimp may, according to its own information, use this data to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and the presentation of the newsletter or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
We rely on the reliability, IT and data security of MailChimp. MailChimp is Mailchimp has been certified under the US-EU privacy shield “Privacy Shield” since November 2016 (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active) and is committed to complying with EU privacy requirements. Furthermore, we have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp pledges to protect the data of our users, to process it in accordance with its privacy policy on our behalf and, in particular, not to disclose it to third parties. The privacy policy of MailChimp can be viewed here.
Credentials
To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to provide your first and last name. This information is only for the personalisation of the newsletter. We also ask you to optionally specify your website. We only use this information to adapt the content of the newsletter to the interests of our readers.
Statistical survey and analyses
The newsletters contain a so-called “web-beacon”, i. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times.
Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our desire nor that of MailChimp to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Online call and data management
There are cases in which we direct the newsletter recipients to the MailChimp websites. For example, Our newsletters contain a link that allows newsletter recipients to retrieve newsletters online (for example, in the case of display problems in the e-mail program). Furthermore, newsletter recipients can store their data, such as correct the e-mail address later. Similarly, the privacy policy of MailChimp is only available on their page.
In this context, we pointed out that on the websites of MailChimp cookies are used and thus personal data processed by MailChimp, their partners and service providers used (such as Google Analytics). We have no influence on this data collection. For more information, see the privacy policy of MailChimp. Please also refer to the possibility of objecting to the data collection for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European area).
Termination / Revocation
You can terminate the receipt of our newsletter at any time, ie. Revoke your consent. At the same time, your consent to sending it via MailChimp and the statistical analyzes will lapse. A separate revocation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.
A link to cancel the newsletter can be found at the end of each newsletter.
Legal basis Data protection regulation
In accordance with the provisions of the Data Protection Regulation (DSGVO), which will apply from 25 May 2018, we inform you that the consents to the sending of e-mail addresses based on Art. 6 para. 1 lit. a, 7 DSGVO and § 7 (2) no. 3 and (3) UWG. The use of the mail service provider MailChimp, carrying out the statistical surveys and analyzes as well as logging the registration process, are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
We further point out that you are the future processing of your personal data in accordance with the statutory requirements. Art. 21 DSGVO can contradict at any time. The objection may in particular be made against processing for direct marketing purposes.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
